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Plan for success by planning your capital campaign

Is your nonprofit considering a capital campaign in the next two to three years? That is, will you be building a new facility, renovating a building, acquiring land, purchasing large pieces of equipment or embarking on an endowment campaign? If so, you must do a feasibility study before you decide to launch the campaign.

A campaign feasibility study is a tool to determine whether your organization should go ahead with a capital or endowment fund-raising campaign. It is essential for an organization to assess the likelihood of success for a campaign before entering into it. A non-profit that does not do so puts the campaign, the project for which the money is to be raised, and even the organization itself at risk.

    Why do a planning study?
    • Your case for support will be developed and tested.
    • A recommended campaign plan will be developed.
    • A planning study helps you "take the pulse" of your community.
    • It tells you whether your goal is likely to be attained.
    • Potential major donors to your campaign are identified.
    • Possible campaign leaders and volunteers are identified.
    • Community attitudes and awareness of your organization are revealed.
    • Your internal readiness to conduct a campaign will be evaluated.
      Why use a consultant to do your planning study?
      • Community leaders will speak freely to an "outside" party.
      • A consultant will provide an objective view of your organization and your plans. The consultant will draw on their experiences to evaluate your chances for a successful campaign.
      • The internal assessment can be done by an objective and experienced "outsider."
        How long will it take to complete your planning study?
        • Generally, it will take several weeks to develop or refine your preliminary case for support and perform an internal assessment of your campaign readiness.
        • Depending on the number and location of interviewees, the interview process will take from four to eight weeks.
        • Preparation of the final report can usually be completed within two weeks.
        Please call us at 812-635-0311 to discuss your specific requirements and how Ford Thompson can help your organization. Prefer to communicate by e-mail? Please click here.


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